{"title":"prime lens","description":"","products":[{"product_id":"arri-prime-lens","title":"Arri Signature Prime Lens","description":"\u003cp\u003eARRI Signature Prime 150mmT1.8 - \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 150mm (telephoto prime)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e T1.8 (fast aperture for shallow depth of field and low-light shooting)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLens Mount:\u003c\/strong\u003e ARRI LPL with LDS-2 metadata system\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSensor Coverage:\u003c\/strong\u003e Supports all formats up to full-frame and large-format sensors\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAperture Range:\u003c\/strong\u003e T1.8 – T22\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFilter System:\u003c\/strong\u003e Magnetic rear filter holder for creative customization\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesign Philosophy:\u003c\/strong\u003e Camera-independent, open standard lenses\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWarm, natural skin tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSmooth transitions with open shadows and crisp blacks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDistinctive bokeh described as “like looking through a window in the rain”\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSubtle flaring for cinematic character\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOrganic images with pleasing contrast\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHigh sharpness without harshness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBuild Quality:\u003c\/strong\u003e Robust cine housing with precise focus markings (available in feet or meters)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSeries Range:\u003c\/strong\u003e One of 16 primes in the Signature Prime lineup (12mm–280mm)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eUse 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convenience\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWeight \u0026amp; Build:\u003c\/strong\u003e Large barrel diameter, robust construction, hand-crafted in Leicester, UK\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCooke Look™:\u003c\/strong\u003e Warm, natural rendering with smooth fall-off and organic bokeh.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAberration Control:\u003c\/strong\u003e Optimized to minimize lateral color aberration, flare, distortion, and spherical aberration.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWide-Open Performance:\u003c\/strong\u003e Designed to deliver maximum sharpness and contrast even at full 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available.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSpecialized Use:\u003c\/strong\u003e Best suited for productions needing telephoto reach with cinematic quality; less practical for casual photography.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBCINEMATIC","offers":[{"title":"Default Title","offer_id":42912697221210,"sku":null,"price":2000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/8784\/0602\/files\/Nikkor200mmT2.0PL.jpg?v=1771391621"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/8784\/0602\/collections\/Arrisignatureprime150mm.jpg?v=1771205668","url":"https:\/\/bbcinematic.com\/collections\/prime-lens.oembed","provider":"bbcinematic","version":"1.0","type":"link"}