{"product_id":"fujinon-la-30x7-8-brm4k-broadcast-lens","title":"Fujinon LA 30X7.8 BRM4K Broadcast lens","description":"\u003cp\u003eLA30x7.8 is a portable type zoom lens for 2\/3-inch sensor broadcast cameras, covering the wide to telephoto focal range from 7.8mm to 234mm with a compact and lightweight design measuring just 190mm and weighing 1.7kg. The newly developed drive unit with high resolution 16-bit encoders designed for extremely accurate position detection and control in virtual and remote productions. Furthermore, when receiving auto focus commands from the camera, the lens shows minimal focus breathing and operates quietly, which is made possible by the rear focus mechanism design\u003c\/p\u003e\n\u003cp\u003eIn recent years, due to the rapid expansion of video streaming platforms, the amount of video content, such as news, documentaries, sports, music concerts being produced have increased. As a result, there is a growing demand for equipment that can streamline filming operations without compromising on image quality or functionality within limited production budgets.\u003c\/p\u003e\n\u003cp\u003eIn response to these needs, Fujifilm released the 4K broadcast zoom lens \"FUJINON LA16x8BRM\" in 2019. Receiving very positive feedback because of its compact and lightweight design measuring 163.8mm and weighing 1.6kg, and excellent optical performance and affordable cost.\u003c\/p\u003e\n\u003cp\u003eThe newly released “LA30x7.8” boasts a highest-in-class 30x zoom, covering the focal range from 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.7kg. Its lightweight design produces high mobility and versatility for production. Also, the newly developed drive unit features high resolution 16-bit encoders for extremely accurate position detection in virtual and remote production, helping to streamline production operations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features and Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHighest-in-class 30x zoom range covering focal lengths of 7.8mm-234mm featuring a compact and lightweight design\u003c\/p\u003e\n\u003cp\u003eThe lens boasts a highest-in-class 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.7kg. This is achieved by adopting a rear focus mechanism, and optimizing the lens configuration and control methods, which Fujifilm has cultivated over many decades of lens design.\u003c\/p\u003e\n\u003cp\u003eSince it covers the range with compact and lightweight body, it can reduce the burden of the shoulder-mounted operation and enable the ease of use to capture a large variety of scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh functionality enabled by the newly developed drive unit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe newly developed drive unit features high resolution 16-bit encoders for extremely accurate position detection of zoom, focus and iris in virtual and remote production, which contributes to the streamlining of production operations.\u003c\/p\u003e\n\u003cp\u003eThe lens achieves maximum speed of 1.0 sec and minimum speed of 120 sec when zooming from wide to tele end. This versatile range helps to capture a fast-moving subject during live sport broadcast, while enabling ultra-slow zooms during live music to deliver creative capture of the footage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K optical performance across the entire zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy utilizing the latest optical simulation technology and suppressing various type of aberrations, the lens achieves 4K optical performance across the entire zoom range. In addition, Fujifilm’s unique multi-layer coating \"HT-EBC (High Transmittance Electron Beam Coating)\" boasts high light transmittance and accurate color reproduction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEquipped with features that support comfortable shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA single button on the lens provides electronic flange back adjustment. The system provides faster and more efficient adjustment as compared to the manual process. The macro function allows for closer than M.O.D. focus up to 5cm from the front of the lens by sliding the unique focus ring forward. It enables the operator to film the extreme close-ups without letting go of their focusing hand.\u003c\/p\u003e\n\u003cp\u003eWhen receiving auto focus commands from the camera, the lens shows minimal focus breathing and quiet operation which is made possible by the rear focus mechanism design.\u003c\/p\u003e\n\u003cp\u003eFor enquiries about this lens, please contact us at \u003ca href=\"sales@bbcinematic.com\"\u003esales@bbcinematic.com\u003c\/a\u003e\u003c\/p\u003e","brand":"bbcinematic.com","offers":[{"title":"Default Title","offer_id":67614539645018,"sku":null,"price":7165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/8784\/0602\/files\/FujiLA30X7.8BRMAndyTodd4.jpg?v=1791237417","url":"https:\/\/bbcinematic.com\/products\/fujinon-la-30x7-8-brm4k-broadcast-lens","provider":"bbcinematic","version":"1.0","type":"link"}